Original title: National Fitness Heat promotes accelerated running in the Chinese sports industry
Xinhua News Agency, Beijing, March 21 (Reporter Shi Hao) Spring is flowing, and it has reached the season of “March does not lose weight in March, and the April is sad”.
The reporter also decided to hold his mouth and open his legs, and went out just to find a new comprehensive sports hall near his home.In fact, there are many sports and fitness venues in this business district outside the Beijing Third Ring Road. Badminton, table tennis, basketball, rock climbing, roller skating, yoga, and Prate are all available.
Xinhua News Agency reporter Li Gang Photo
Zhou Mo, who was distributing leaflets on the street, enthusiastically greeted the reporter to go to the new sports hall to experience.She does not seem to worry about too much competitors, and she is confident in the passenger flow of the club. “Of course, there is a market for competition.”
Official data show that as of December 2023, there were about 117,000 broad -fitness venues in China, and 69.75 million offline fitness members were paid offline.People from 26 to 35 are the main body of fitness consumption. At the same time, more elderly people have begun to enter the fitness consumer market.
Zhang Qing, the founder of the sports industry expert and the founder of the Beijing Key Road Sports Consulting Co., Ltd., observed that with the steady advancement of Chinese -style modernization and the continuous growth of middle -income groups, more and more people take sports, fitness and leisure as a lifestyle, and enjoy happiness., Strong fitness and expanding social.
Ma Xiaoyan, who is engaged in coffee raw bean trade, likes to play volleyball during college. He often runs after work. Last year, he was fascinated by Muay Thai. Now he has to exercise five or six times a week.”I like sports very much! If you don’t need to rest occasionally, I really want to go to the boxing hall every day.”
Photo by Xinhua News Agency reporter Chen Zhonghao
Ms. Wang, who works in a business, loves cycling and goes out almost every weekend.Her club has more than 400 cyclists.
According to data released by the China Bicycle Association in September last year, there are more than 200 million social ownership of Chinese bicycles. About 30 times of urban residents across the country are “two -wheeled” every 100 times.
In today’s China, various sports enthusiasts can find their own companions.This month, nearly 100,000 people signed up to participate in the 2024 Beijing Half Marathon, and the number of applicants broke the competition record.In addition to traditional projects, skiing, skateboarding, surfing, flying disk, rock climbing, waist flag football, etc. are also booming.
Fitness fever not only brings health, but also creates consumption and business opportunities.Ma Xiaoying spent about 1,800 yuan per month in the gym and boxing hall.Ms. Wang has continuously upgraded bicycles and riding equipment, and has invested more than 100,000 yuan.
Xinhua News Agency (Photo by Cao Zhonghong)
“The Chinese sports industry has really ushered in a period of development opportunities.” Zhang Qing said that the key is to make articles on the supply side. Enterprises must continue to innovate, provide consumers with better products and services, and accelerate the cultivation of new productive forces.
Zhang Qing believes that sports equipment, wearable equipment and other sports products have the largest business opportunities in the future, and sports drinks, supplements, and food also have better “money scenes”.Many merchants are currently setting up rock climbing, ice skating, and parent -child interactive sports facilities, which have realized the drainage of shopping, catering, sports, leisure and leisure. This “commercial space movement” is also one of the future development trends.
Gao Zhidan, director of the State General Administration of Sports, said that this year, it will promote the transformation and upgrading of the sports manufacturing industry, encourage sports goods companies to adapt to personalized, differentiated, and quality consumer needs, and launch domestic sports tide cards.Investment and financing promotion and consumer security system.
Xinhua News Agency reporter Fan Changguo
According to the “Fourteenth Five -Year Plan” Sports Development Plan, during the “Fourteenth Five -Year Plan” period, the total scale of China’s target sports industry reached 5 trillion yuan, the value -added accountedFor trillion yuan, more than 8 million employees.
